What are the three components of the message strategy?
A) Verbal, nonverbal, and technical
B) Creative definition, creative execution, and creative implementation
C) Copy, illustrations, and layout
D) The informational, transactional, and transformational dimensions
E) An objective statement, a support statement, and a brand personality

Question

Quizplus · Accepted Answer

The message strategy has three components: verbal, nonverbal, and technical. Because all these elements of the message strategy intertwine, they typically evolve simultaneously.

What Are the Three Components of the Message Strategy