According to Roger von Oech,the _____ role in the creative process is to evaluate the results of experimentation and decide which approach is most practical.

Question

Quizplus · Accepted Answer

Von Oech describes four distinct, albeit imaginary, roles (Explorer, Artist, Judge, and Warrior)that every art director and copywriter has to personally take on at some point in the creative process.

According to Roger Von Oech,the _____ Role in the Creative