After an ad agency had been hired to prepare a new ad campaign for the Rival Seal-a-Meal,an agency employee in the role of the _____ was assigned to find information on how much more effective the Seal-a-Meal method of food storage was to other methods of food storage.

Question

Quizplus · Accepted Answer

The explorer's role in the creative process is to search for new information and pay attention to unusual patterns.

After an Ad Agency Had Been Hired to Prepare a New