In the receiver dimension of advertising,_____ are the people in the real world who comprise the ad's target audience.

Question

Quizplus · Accepted Answer

Actual consumers are the people in the real world who are the target audience of an ad. Personae refer to fictional representations of the target audience created by the advertiser. Sponsorial consumers and implied consumers are not commonly used terms in advertising. The creative director is involved in the development of the ad but is not the target audience.

In the Receiver Dimension of Advertising,_____ Are the People in the Real