The advertising used by high-end car companies creates the perception that the automobile is a luxury product and is intended for the elite.Which element of its marketing strategy most likely dictates its use of image advertising?

Question

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As a marketing communications tool, advertising enables marketers to reach more prospects at lower cost than a salesperson could ever do. Further, the creativity inherent in advertising allows the marketer to create an image or personality, full symbolic meaning and benefits, for the company's brand.

The Advertising Used by High-End Car Companies Creates the Perception