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The Only Effect Advertising Influencing Selective Demand Will Have in Declining

Question 34

Multiple Choice

The only effect advertising influencing selective demand will have in declining markets is:


A) creating trade barriers that prevent new competitors from entering the marketplace.
B) slowing the rate of decline.
C) moving the product quickly to the point in the product life cycle where advertising can be replaced by more IMC.
D) reducing the diffusion process.
E) creating a pioneering advantage.

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