Imagine that you have developed a new pheromone that induces male subjects to approach females.You incorporate it into a perfume,name it Passion,and then begin your marketing plan.Which of the following precautions would you take as you introduce your pheromone-laced perfume to the market?
A) You would not hand out free samples during the late summer/early fall.
B) You would advertise in men's magazines.
C) You would not hand out free samples of Passion during the winter cold and flu season.
D) Your advertising would suggest that Passion leads to passion.
E) You would not advertize in sporting magazines.

Question

Quizplus · Accepted Answer

During the winter, people are more likely to get sick, and giving out free samples of a new perfume during that time could contribute to the spread of illness. It would be wise to avoid that time frame for safety reasons. The other choices are not necessarily precautions that need to be taken when introducing the pheromone-laced perfume to the market.

Imagine That You Have Developed a New Pheromone That Induces