A store is choosing between advertising a credit card fee or a discount for paying cash to its customers.People will care more about:
A) getting the discount rather than avoiding the fee.
B) avoiding the fee rather than getting the discount.
C) neither; since it's the same outcome, people won't care one way or another.
D) It is impossible to say without more information.

Question

Quizplus · Accepted Answer

People tend to have a stronger aversion to losses than they do to equivalent gains, a concept known as loss aversion. Therefore, they are more likely to care about avoiding a fee than receiving a discount.

A Store Is Choosing Between Advertising a Credit Card Fee