A store is choosing between advertising a credit card fee or a discount for paying cash to its customers.More customers are likely to pay cash if the store owner advertises:
A) the credit card fee.
B) the discount for paying cash.
C) either one; since it's the same outcome, people won't care one way or another.
D) neither one; since people are not likely to pay cash more regardless of how it's advertised.

Question

Quizplus · Accepted Answer

People tend to avoid losses more than they seek gains, so advertising a credit card fee (a loss) is more likely to encourage customers to pay cash to avoid the fee.

A Store Is Choosing Between Advertising a Credit Card Fee