The time and money it takes to organize a group or a campaign and to get the attention of lots of busy people is the:

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The cost of collective action refers to the time, money, and effort required to organize a group or campaign, and to mobilize individuals towards a shared goal. This cost can be a significant barrier to effective collective action, as it requires overcoming coordination problems, free-rider dilemmas, and other obstacles that can prevent people from joining together to achieve a common goal. However, despite these challenges, collective action does occur in the real world, and can be an effective means of achieving social change and advancing the interests of marginalized groups.

The Time and Money It Takes to Organize a Group