Product differentiation refers to:

Question

Quizplus · Accepted Answer

Product differentiation refers to the process of creating products that are more attractive to consumers than the competitors' products through design, branding, packaging, or other features. This allows firms to distinguish themselves in the market and gives them a competitive advantage. Option B is incorrect as it describes the process of cost leadership, not product differentiation. Option C is incorrect as it describes a response to an error or mistake, rather than a deliberate marketing strategy. Option D is incorrect as it describes consumer behavior, rather than a marketing strategy used by firms.

Product Differentiation Refers To