Firms who effectively differentiate their product from their competitors' products do so by having:
A) real, not just perceived, differences in product design.
B) perceived, but not real, differences in product design.
C) real or perceived differences in product design.
D) None of these statements is true.

Question

Quizplus · Accepted Answer

Firms can differentiate their products through either real differences, such as unique features or quality, or perceived differences, which are created through branding and marketing strategies.

Firms Who Effectively Differentiate Their Product from Their Competitors' Products