A financial services company may hire a professional athlete as a spokesperson because:
A) the athlete is more informed about financial services than the general public.
B) this can act as a credible signal to consumers that the company has a high quality product they are willing to spend money advertising.
C) does not serve as a credible signal to consumers, since athletes are not often financial service experts.
D) can signal to customers that the services are worse than they actually are.
Correct Answer:
Verified
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