People consistently consider sunk costs when weighing the trade-offs involved in a decision because:

Question

Quizplus · Accepted Answer

People find it hard to accept their losses, and therefore tend to consider sunk costs when making decisions. They may feel that they have already invested a lot of time, money or effort into a particular course of action, and are reluctant to let it go, even if it would be the rational choice to do so. This bias can lead to poor decision-making if it causes people to persist with a failing project or investment or to throw good money after bad.

People Consistently Consider Sunk Costs When Weighing the Trade-Offs Involved