People will consistently sit through terrible movies at the theater instead of leaving early.This behavior makes no sense because it implies people are:

Question

Quizplus · Accepted Answer

This behavior suggests that people are focusing on sunk costs (the money they spent on the ticket) and feel like leaving early would be a waste of money. Instead, they should be thinking at the margin and considering whether or not it would be worth it to continue sitting through the terrible movie.

People Will Consistently Sit Through Terrible Movies at the Theater