The Demand for Ben & Jerry's Ice Cream Is _________________

The demand for Ben & Jerry's ice cream is _________________ than is the demand for all ice cream because _______________.

A) less price elastic; the scope of the market for Ben & Jerry's is less broadly defined
B) more price elastic; the scope of the market for Ben & Jerry's is less broadly defined
C) less price elastic; Ben & Jerry's has fewer available substitutes
D) more price elastic; Ben & Jerry's has fewer available substitutes