To compete in today's market,firms must focus on marketing planning so that managers and executives have the core information about progress toward relevant goals and metrics at their fingertips ____________.

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To successfully compete in today's market, firms must focus on marketing planning so that managers and executives have the core information about progress toward relevant goals and metrics at their fingertips at all times. This is what a dashboard approach delivers.

To Compete in Today's Market,firms Must Focus on Marketing Planning