Sam Marino,an accountant in the organization,says that marketing is always overbudget and not accountable.Sam suggests that marketing can avoid this difficulty by ____________.

Question

Quizplus · Accepted Answer

Each action plan must discuss timing, assign persons responsible for various aspects of implementation, and indicate the resources necessary to make the strategy happen. Budgets for the action plan must be developed based on the forecast. Then appropriate metrics must be identified for each, along with a control process, to assess along the way to what degree the action plan is on track and contributing to the marketing strategy and achievement of the stated marketing objectives.

Sam Marino,an Accountant in the Organization,says That Marketing Is Always