Mi Casa,a furniture maker in Peru,has received an e-mail from an interior decorator in Colombia asking the company to ship furniture to her clients.Mi Casa has shipped outside Peru only three times in the past.Mi Casa's position toward marketing is classified as _________________________.

Question

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Many companies with no direct foreign marketing still do business with international customers through intermediaries or limited direct contact. However there is no formal international channel relationship or global marketing strategy targeted at international customers. Any sales to an international customer is considered incidental.

Mi Casa,a Furniture Maker in Peru,has Received an E-Mail from an Interior