Jonathan must travel to Japan to meet with a prospective supplier for his company.He wants to learn proper protocol for meeting his Japanese contact,presenting his business card,and figuring out if he should call him by first name.The area of global market research where Jonathan would find this information is in the ____________ trends.

Question

Quizplus · Accepted Answer

Ethical standards, management styles, degree of formality, and gender or other biases are all critical factors that management needs to know before entering a new market. Failure to understand the business environment can lead to misunderstanding and lost relationships as the company enters a new market.

Jonathan Must Travel to Japan to Meet with a Prospective