The color red means different things in different parts of the world.For example,in China a bride traditionally would wear red but not white.White is a symbol of death.This would be identified in the _______ section of a global research report.
A)Economic
B)Cultural, societal
C)Business environment
D)Political, legal
E)History, geography

Question

Quizplus · Accepted Answer

Understanding a global market's culture and social trends is fundamental for consumer products and helpful for business-to-business marketers. Cultural values, symbols and rituals, and cultural differences affect people's perception of products while B2B companies must learn local cultural practices to recruit employees and establish good business relationships.

The Color Red Means Different Things in Different Parts of the World.For