Advantages to licensing as a market entry strategy do not include ___________.
A)Limited financial risk in the short run
B)Complete control of the patent or trademark
C)Services such as local distribution
D)Protection of trade secrets
E)Both complete control of the patent or trademark and protection of trade secrets

Question

Quizplus · Accepted Answer

Licensing is a contractual agreement which transmits something of value such as technology, a trademark, a patent, or a unique manufacturing process in return for financial compensation in the form of a licensing fee or percentage of sales. In licensing, companies can choose to license their key asset to another company, effectively giving the company the right to use that asset in that market.

Advantages to Licensing as a Market Entry Strategy Do Not