_________ is not an advantage to franchising as a market entry strategy.
A)The franchisee has local market knowledge
B)Products have no need for adaptation
C)Local management has expertise
D)Quality control is at the point of customer contact
E)Economies of scale exist

Question

Quizplus · Accepted Answer

Combining low capital investments, rapid expansion opportunities, and local market expertise, franchising offers many advantages as a market entry strategy. However, there are also challenges. Worldwide, consumer tastes vary significantly and franchisers need sufficient resources to create products that will meet demands of global customers while maintaining quality control.

_________ Is Not an Advantage to Franchising as a Market