Outdated cell phones used in Europe or Asia have been introduced into the Latin American markets.This is an example of ____________.

Question

Quizplus · Accepted Answer

Sometimes old products discontinued in one market can be reintroduced in a new market, a process known as backward invention. Cell phone manufacturers have adopted this strategy, taking phones that have been replaced in European or Asian markets and introducing them in Latin America.

Outdated Cell Phones Used in Europe or Asia Have Been