When Coca-Cola introduced Diet Coke in Japan,sales were poor because Japanese women don't like the concept of dieting and associate "diet" with sickness.Sales improved when the name was changed to Coke Light.This illustrates a problem with ______________.
A)Brand strategy
B)Country-of-origin effect
C)Quality
D)Fitting the product to the culture
E)Manufacturing

Question

Quizplus · Accepted Answer

When Coca-Cola introduced Diet Coke in Japan, initial sales were disappointing until the company realized that Japanese women do not like the concept of dieting and the Japanese culture relates dieting to sickness (not a desired connection with a product). The company changed the name to Coke Light, which has been much more effective around the world.

When Coca-Cola Introduced Diet Coke in Japan,sales Were Poor Because