All but the most accomplished global marketers rely on local distribution networks in foreign markets.It is very expensive to build the company's own distribution network.This issue would be identified in the channel strategy of ___________.
A)Cost
B)Coverage
C)Character
D)Continuity
E)Control

Question

Quizplus · Accepted Answer

The more control the company wants in the channel, the more expensive it is to maintain. As a result, companies generally look for a balance between channel control and cost. The complexity of global supply chains coupled with lack of local market knowledge make the task of creating a distribution system so expensive that all but the most accomplished global marketers rely on local distribution networks in foreign markets.

All but the Most Accomplished Global Marketers Rely on Local