Coca-Cola advertisements in Brazil may feature famous Brazilian soccer players and use the theme "Always Coca-Cola." Ads in Japan may use Japanese rock stars and the theme "Always Coca-Cola." This approach to advertising strategy is _____.

Question

Quizplus · Accepted Answer

Global marketing with local content keeps the same global marketing theme as the home market but adapts it with local content. Local content is incorporated in a standardized template to encourage a local look and feel to the ad.

Coca-Cola Advertisements in Brazil May Feature Famous Brazilian Soccer Players