In Japan,where salespeople maintain strong relationships with buyers,customers do not go to a showroom.The salesperson goes to the buyer's home.Half of all cars are sold in the home.This element of marketing communications is called _______.
A)Advertising
B)Personal selling
C)Promotion
D)Public relations
E)Direct marketing

Question

Quizplus · Accepted Answer

In Latin America and Asia, the relationship is much more personal. Actual business negotiations often do not begin until a personal relationship has been established. Companies need sensitivity in selecting, hiring, and training their global sales force to accommodate local business cultures.

In Japan,where Salespeople Maintain Strong Relationships with Buyers,customers Do Not