______ is more focused on specific customers than other nonpersonal communication media.

Name: ______ is more focused on specific customers than other nonpersonal communication media.
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Question

Quizplus · Accepted Answer

Direct marketing, by nature, is more focused on specific customers than other nonpersonal communication media such as advertising or public relations. As a result, a critical step is to identify, qualify, and target a group of customers for the direct marketing campaign.

______ Is More Focused on Specific Customers Than Other Nonpersonal