The approach of _____ is heavily used during the growth and early maturity stages of the PLC.
A) Competitive advertising
B) Comparative advertising
C) Pioneering advertising
D) Both competitive advertising and comparative advertising
E) Both competitive advertising and pioneering advertisingBuilding a positive customer attitude toward the brand is a key component of competitive advertising, and this approach is heavily used during the growth and early maturity stages of the PLC. Triggering the desire and action stages of the AIDA model is a focus of the message.
Correct Answer:
Verified
Q34: _ is a physical sample of the
Q35: Institutional advertising is often used to _.
A)Inform
B)Persuade
C)Remind
D)Both
Q36: _ portrays regular people in everyday settings.For
Q37: Customers can quickly and easily become bored
Q38: _ physically shows how the product works.For
Q40: _ portrays ways a product will connect
Q41: _ are the two major types of
Q42: Apple appeared in 8 of 34 No.1
Q43: Burger King offers the latest movie hero
Q44: _ is an example of sales promotion
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