California Milk Advisory Board has been running national advertising on television.The ad features "happy cows" and carries the tagline "Great cheese comes from happy cows.Happy cows come from California." The board developed a logo that is prominently displayed in the ads,and presumably the expectation is that a consumer would look for that logo on a wedge of cheese in the dairy case,selecting it over cheese from elsewhere.This is an example of _________________ advertising.
A) Institutional
B) Product
C) Slice of life
D) Moral
E) Research-based
Correct Answer:
Verified
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