The issue of corporate identity and its impact on customer attitudes and responses toward product offerings is no longer relevant in today's marketplace.

Question

Quizplus · Accepted Answer

The issue of corporate identity and its impact on customer attitudes and responses toward product offerings now is receiving heightened attention. Research indicates that a growing number of customers pay attention to what organization is behind the message and what its values are, especially in terms of sustainability and social responsibility, when making their purchase decisions.

The Issue of Corporate Identity and Its Impact on Customer