___________________ is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location.

Question

Quizplus · Accepted Answer

Direct marketing is a form of marketing that aims to communicate directly with the target audience in order to elicit a response or transaction. It is usually interactive in nature and involves the use of one or more advertising media such as direct mail, email, telemarketing, or SMS to reach customers and prospects. The goal of direct marketing is to generate leads or sales by targeting specific individuals or groups with tailored messages and offers.

___________________ Is an Interactive Marketing System That Uses One or More