A marketing manager wants to build a strong relationship with the customers and to customize message without high costs.He understands that relationship building and message customization would require constant updating the database due to the reliance on CRM.Based on the manager's consideration,____________ will be the most appropriate promotional form.

Question

Quizplus · Accepted Answer

Direct marketing and interactive marketing allow for personalized messages to be sent to customers at a lower cost than personal selling. It also allows for constant updating of customer information in the database through CRM. Sales promotion, advertising, and public relations may not allow for personalized messaging and may not require customer information updates as frequently.

A Marketing Manager Wants to Build a Strong Relationship with the Customers