A channel is a system of interdependent relationships among a set of organizations that facilitates the exchange process.

Question

Quizplus · Accepted Answer

This is the definition of a channel as described in marketing and business literature. It involves a network of organizations that work together to move products or services from producers to consumers. The channel serves as a pathway for exchange, allowing each member to contribute their unique resources and capabilities to meet customer needs.

A Channel Is a System of Interdependent Relationships Among a Set