The degree of push versus pull used is fundamental in framing the channel structure and relationships that are likely to optimize a product's success.

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The degree of push versus pull is important in determining the channel structure and dynamics that are best suited for a product's success. Push strategies involve promoting a product through traditional advertising, while pull strategies involve creating demand and interest for the product through targeted marketing campaigns and promotions. The balance between push and pull can have a significant impact on the success of a product, and therefore, it is important to carefully consider the appropriate channel structure and relationships that will help achieve the desired outcomes.

The Degree of Push Versus Pull Used Is Fundamental in Framing