Despite profound changes,retail remains a small,insignificant part of the supply chain and consumer marketing.

Question

Quizplus · Accepted Answer

An efficient, effective supply chain moves materials from manufacturer to consumer. Retailers are one form of intermediary in a channel. Retailing, in whatever form, is the point of contact in the supply chain with the consumer of the product. Put another way, retailing in its various forms represents a very important point of customer interface.

Despite Profound Changes,retail Remains a Small,insignificant Part of the Supply