A manufacturer employing a pull strategy would engage in _____________.
A)Contests
B)Mass media
C)Sales force contests
D)Store displays
E)Both contests and mass media

Question

Quizplus · Accepted Answer

A manufacturer employing a pull strategy focuses much of its promotional investment on the end-user consumer. In this case, heavy advertising in mass media, direct marketing, couponing, and other direct-to-consumer promotion are expected to create demand from intermediaries from the bottom of the channel upward.

A Manufacturer Employing a Pull Strategy Would Engage in _____________