A firm attempts to find a neutral set point for price that is neither low enough to raise the ire of competition nor high enough to put the value proposition at risk with customers.The firm is adopting a(n)_______ strategy.

Question

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A potentially more productive strategy related to competitor-based pricing is stability pricing, in which a firm attempts to find a neutral set point for price that is neither low enough to raise the ire of competition nor high enough to put the value proposition at risk with customers.

A Firm Attempts to Find a Neutral Set Point for Price