Schools face a dilemma with respect to students.They have a difficult time determining whether students are ________.
A)To be serviced with good service
B)Professionals that deserve respect
C)Products or customers
D)Prospects or suspects
E)None of these

Question

Quizplus · Accepted Answer

One interesting professional service for consideration is higher education. College business courses are high in credence attributes because of the difficulty in evaluating their real impact until much later, often after a student is able to apply knowledge and skills gained to a particular job situation. The perennial question in business education is, "Who is the customer?" One approach frames the companies that hire a business school's students as the primary customer, which would seem to imply the students are a product of the business school rather than its customer. Employing a marketing metaphor, this approach puts the professor in the role of product development and branding-positioning the student for success in the marketplace. This overall approach may be appropriate because business education is high in credence attributes. Understandably, however, all students want to be treated as "customers" too.

Schools Face a Dilemma with Respect to Students