The company brand roles are legal protection for the product and offer an effective and efficient methodology for distributing products.

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Brands also perform important roles for the brand's sponsor (manufacturer, distributor, or retailer). They offer legal protection for the product through a trademark. By protecting the brand, the company is able to defend essential product elements such as its features, patentable ideas in manufacturing or product design, and packaging. A second critical role is that brands offer an effective and efficient methodology for categorizing products. Samsung has thousands of products across many product categories and branding helps keep track of those products.

The Company Brand Roles Are Legal Protection for the Product