The perceived quality of a brand enables companies to extend the product range,can lead to a price premium opportunity,and is an excellent differentiator in the market.

Question

Quizplus · Accepted Answer

The perceived quality of a brand provides three distinct benefits to the company. First, the perception of a brand's quality enables companies to extend the product range. Second, the perception of quality can lead to a price premium opportunity. Finally, the perception of quality is an excellent differentiator in the market.

The Perceived Quality of a Brand Enables Companies to Extend