Lever Brothers,a worldwide leader in consumer products,follows a brand strategy in its personal care division with nine brands (AXE,Dove,Lifebuoy,Lux,Ponds,Rexona,Sunsilk,Signal,and Vaseline)that operate independently of one another.This is an example of _______.

Question

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Stand-alone brands separate the company from the brand, which insulates the company if there is a problem with the brand. But stand-alone brands are expensive to create and maintain as there is little or no synergy between company brands.

Lever Brothers,a Worldwide Leader in Consumer Products,follows a Brand Strategy