The marketing manager of Super Fresh Frozen Vegetables is working on the package for a new line of self-steaming microwaveable vegetables.He wants the package to show a physically fit individual happily eating the product and how to work the steamer packaging.He is focusing on the ______ objective of packaging.

Question

Quizplus · Accepted Answer

Package design encourages product use in several ways. First, packages frequently show the product being used by a happy customer, which supports the overall marketing message This connects the product to the target customer.

The Marketing Manager of Super Fresh Frozen Vegetables Is Working