The marketing manager of NRG Beverage Company is revamping the product's label to carry a better product image,and more relevant messages.He is designing the ________ requirements of labeling.

Question

Quizplus · Accepted Answer

Since package labeling represents the last marketing opportunity before the purchase decision, as much label space as possible is allocated to marketing communications. Brand, logo, product image, and other relevant marketing messages take up the dominant space on the label.

The Marketing Manager of NRG Beverage Company Is Revamping the Product's