Early adopters are opinion leaders who seek out new products but are price-sensitive to innovation.

Question

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Early adopters (13 percent)-product opinion leaders who seek out new products consistent with the personal self-image. This group is not price-sensitive and is willing to pay the price premium for a product. At the same time, early adopters demand a high level of personalized service and product features.

Early Adopters Are Opinion Leaders Who Seek Out New Products