_____ are unique purchases made based on a defining characteristic for the consumer.The characteristic might be a real or perceive product feature such as Apple iPhone's easy user interface.
A)Shopping goods
B)Convenience goods
C)Specialty goods
D)Unsought goods
E)None of these

Question

Quizplus · Accepted Answer

Specialty goods are a unique purchase made based on a defining characteristic for the consumer. The characteristic might be a real or perceived product feature such as Apple iPhone's easy user interface or brand identification like Porsche's reputation for building sports cars.

_____ Are Unique Purchases Made Based on a Defining Characteristic