Offering credit cards to high school seniors is an example of ________ segmentation.
A)Income
B)Occupation
C)Education
D)Lifestyle
E)All of these

Question

Quizplus · Accepted Answer

Why are credit card providers so eager to market themselves to college-bound high school seniors? Because they know that, even with low beginning credit limits, gaining usage early increases the chances of loyalty to the card over the long run-after the student finishes college, gains professional employment, and starts making a bigger salary.

Offering Credit Cards to High School Seniors Is an Example