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Tiffany's Offers Many Pieces of Jewelry at Prices Below $200

Question 93

Multiple Choice

Tiffany's offers many pieces of jewelry at prices below $200.Many consumers would never enter the store because they think the store's jewelry costs thousands of dollars.Tiffany's is suffering from the error of ______.


A) Underpositioning
B) Doubtful positioning
C) Overpositioning
D) Confused positioning
E) No positioning

Correct Answer:

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