A buying center is a permanent group of people at a B2B company that decides on each new purchasing decision.It is most common for only one buying center to exist at any time in a company.

Question

Quizplus · Accepted Answer

Business purchases are seldom made by just one person, particularly in modified rebuy and new purchase situations. A number of individuals with a stake in the purchase decision come together to form a buying center that manages the purchase decision process and ultimately makes the decision. Buying centers usually are not permanent groups but are convened to make the decision and then disband.

A Buying Center Is a Permanent Group of People at a B2B